Homemade beauty: inside the natural skincare movement – Positive News
Enthusiasm for creating beauty products at home is growing. Anna Turns discovers the benefits of DIY cosmetics and meets the online school that’s putting self-care into skincare
Angela Elliott had been running her yoga school, Aromatic Yogi, from her home in Lanarkshire when she decided she wanted to expand the brand. “I wanted to create a natural, vegan brand that uses essential oils,” she explains. “That appeals to people who want to take care of themselves and the planet.”
According to beauty industry news outlet Premium Beauty News, there is a growing trend for consumers choosing to make their own cosmetics and wellness products at home.
In 2017 she completed a diploma in natural skincare formulation with The School of Natural Skincare, and set about launching a range of scented meditation mists that her yoga students can incorporate into their practice. Like Elliott, many people who make their own beauty products, from shampoo and soap to skin creams and facial cleansers, do so to have greater knowledge of and control over the ingredients they use every day.
“Students can make up their minds and create their own bespoke products which conform to their individual values and ethos,” explains Gareth Després, an aromatherapist and co-founder of the School of Natural Skincare. “A vegan would use an alternative to beeswax, for example, whereas some people might choose organic ingredients.”
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